KFC is one of the largest fast-food chains in the country, serving more than 1 million customers each month through over 80 stores across Singapore.

KFC landed in Singapore in 1977 when the first restaurant opened its doors at Somerset Road. Following the digital age and the rise of responsive website design, KFC needs a total revamp of their website which was 5 years old and outdated. Putting user experiences into consideration, a lot of features needs to be introduced. I also redesigned their delivery website to enhance the ordering experience. During its launch, an increase in website traffic and duration spent on the page was seen.

.01 Food Menu is displayed with actual food images and categorised under drop down tabs.

.02 Ala Carte Food will be displayed in full width to entice the cravings of the viewer. Relevant information is displayed at the bottom.

.03 Responsive Website Design. Campaign details and products are displayed after the main campaign visuals to aid in Desktop to Mobile interface transition.

.04 Store Locator

.05 404 Page

.06 KFC Delivery Site.

Client ~ KFC Singapore
Designed when working for ~ Vintedge
UI & UX Design ~ Joanne Chia
Developed by ~ Gavin Chua

// 2016