Creating better experiences
for users people —
I like improving experiences by figuring out how things work and then organizing them better to make life easier. As an INFJ with a strong sense of responsibility, I believe in hard work and loving what you do. I often find myself enjoying the process of understanding the "whys" and the "hows" of things that pique my interest. User experience is an ever-evolving puzzle that I am passionately engaged in solving.
I'm currently leading and designing digital banking experiences at Standard Chartered. Prior to stepping into the world of UI/UX, I was educated in graphic/communication design and polished my skills in a digital advertising agency.
Outside of design, I spend most of my time spiralling down the YouTube rabbit hole. At other times, I can be found happily eating, capturing experiences, or most times, just being amused by everything.
WORK EXPERIENCE
Standard Chartered
Associate Director & Global Lead, SC Design
Jul 2017 - Present
Currently leading and managing a team of four designers located in Singapore and Shanghai, distributed across five Hives working on Self Service and Welcome Journeys. Prior, I worked on enhancing the app experience for our affluent clients, designed the experience for day-to-day retail banking products and led experience design initiatives in the AME region across 10 markets. I also handle administrative duties for the team on the side.
Vintedge
Digital Designer
Apr 2014 - Jun 2016
I took part in conceptualizing, designing, visualizing, and executing both digital and print projects that effectively met clients' objectives and addressed user needs. This was achieved through a blend of collaboration, creative innovation, and practical utilization of technologies.
The Supermarket Company
Graphic Designer, SPRMRKT
Sep 2013 - Mar 2015
During my part-time employment as a waitress/barista at SPRMRKT, I seized the opportunity to provide my design services on a freelance basis. This was while I was a design student working towards my diploma. In this role, I undertook several design projects which extended my responsibilities to liaising with clients, suppliers, agencies, and developers to ensure the successful delivery of the final products for these design projects.
Nokomai Studios
Design Intern
Jul 2013 - Oct 2013
During my internship, I had the privilege of contributing to the design of posters and advertising banners for clients such as Krispy Kreme, Samsung, and Prudential. I also provided assistance to Art Directors and Designers in tasks related to editing website mockups and creating showreels in Flash. I received a commendation for my performance during this period upon completion of the internship.
EDUCATION
RMIT University
Bachelor of Design, Communication Design, Distinction
2016 - 2017
Temasek Polytechnic
Diploma, Interactive Media Design
2011 - 2014
CREDENTIALS
Certificate in User Experience
Awarded by Nielson Norman Group
In recognition of completing 30 hours or more of rigorous user experience training and passing the related exams.
UX Certification (UXC# 1022088) was achieved on 30 July 2020.
Coursework Completed:
1. UX Basic Training (2018)
2. Usability Testing (2019)
3. The Human Mind and Usability (2019)
4. User Research Methods: From Strategy to Requirements to Design (2020)
5. The One-Person UX Team (2020)
Let's get in touch
joannechia.jx@gmail.com